Design is simple, this is why it is so complicated.
This is a familiar saying amongst usability and design experts in the web industry. Why? Because anything that looks simple and effortless had the most work behind it.
Website design requires an intimate understanding of the business, in order to reflect the brand characteristics and to support the company’s needs. Contrary to popular belief, the measurement of the effectiveness of web design is very possible and effective.
So what is the recipe for great web design?
- Thorough planning ahead
- Creativity, flair, and most importantly, research
- Effective collaboration
- Agile Development
- Task Completion Management
- Project Delivery
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Author: Kostas Alekoglu
Kostas Alekoglu has been helping businesses market their products and services since 2003. He is the founder & CEO of Caliston Ltd, a marketing agency. During his career, he has appeared on BBC News, the BBC World Radio Service, as a conference speaker & lecturer.
He has experience in strategy, advertising, UX, SaaS development, predictive analytics & automation. Kostas is one of the first marketing people in the UK to use Google, Facebook, Twitter & Linkedin Ads.
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