Paid Search Marketing

Your business in Google Ads
PPC agency UK
Pay Per Click (aka Google AdWords, Paid Search or Bing Ads) is the fastest and most effective method to generate leads & sales in a short space of time.
  • Quick set-up
  • Highly targeted
  • Fast results
  • Return on investment
Paid Search Marketing

About PPC

95.3% of clicks go to the top 4 results

Blue Corona stat

PPC or Pay Per Click (often referred to as PPC advertising or Pay Per Click marketing) is the process of buying keywords or phrases relevant to your company in a Paid Search platform such as Google AdWords or Bing Ads.

The instant results that PPC can produce for a business make it such an attractive marketing channel minimising the period from investment to profit for start ups and increasing revenue fast for established companies. The ability to target users at certain times of the day in particular postcodes and with customised messages adds to the value of the channels ability to drive sales.

Paid Search Marketing Paid Search Marketing Paid Search Marketing Paid Search Marketing Paid Search Marketing Paid Search Marketing Paid Search Marketing Paid Search Marketing

Turn Your Paid Ads Into Customers

CONTACT

Helping brands grow since 2007

CONTACT

Why Caliston for PPC?

Precise targeting

Flexible budget

Monthly Progress reports

Being a London-based agency means that we are right in the middle of the technological buzz with access to top talent in the country. We handle Google AdWords & Bing Ads accounts for a variety of industry sectors.

Our PPC agency team has gained experience through running various local, national & international campaigns. You can trust us to deliver results for you as we have for so many others since 2007.
Testimonials

Client Testimonials

Past & Present

Our relationship with Caliston has helped our business grow immeasurably in a highly competitive sector over the last 3 years.They understand healthcare and are true online marketing...

Our relationship with Caliston has helped our business grow immeasurably in a highly competitive sector over the last 3 years.They understand healthcare and are true online marketing experts..."

GP services
Alya Shakir, Managing Director
Harley Health Centre
Caliston delivered on all their promises and got us some fantastic results on Google. Highly recommended.  "
Medical Equipment
John Tsilios, CEO
IASIS Technologies
Transparent and thorough working of SEO / PPC management. Highly recommended have worked with them on many projects for over 7 years."
Laser eye surgery
Justin Berkovi, Director
Venlo Ltd
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FAQs

Frequently Asked Questions

What’s the difference between PPC & SEO?

Paid Search is represented in the top of Google results as Ads. Every time a user clicks on an ad, the advertiser pays the relevant price per click.

SEO is referring to the optimisation of a website in the 10 organic results that starts below the ads or any Google Maps listings. For more on how to get more traffic through SEO, visit the relevant service on our menu.

How long does it take to see results?

Quite often we see results within 2-4 weeks after launching the campaign. This makes Paid Search the fastest route to market.

Are the results measurable?

Measurable results are at the core of what we do. Whether you are selling a product or service, we are able to measure your return on investment. Not only can we measure total R.O.I., we can also tell you which products or services are profitable online. Using our bespoke agency tools, we optimise the campaign accordingly and maximise your profit.