Web Design
Drive revenue from your website
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Reflect brand values
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Optimise usability
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Collect more data
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Increase revenue
About Web Design
We have doubled sales by redesigning a website
Web design has become a critical part of the development of a business that drives enquiries or sales using a website. It is important to ensure that your brand values are represented by the web design, as first impressions count online. The second most important element is to get usability right.
Investing in top-notch web design can profoundly impact the growth and success of your business. An aesthetically appealing and user-friendly website not only leaves a lasting impression on potential clients but also enhances your brand’s credibility in the competitive digital marketplace.
A well-structured and organized layout facilitates smooth navigation, allowing customers to easily access vital information about your products or services. Moreover, optimizing your website for search engines by incorporating relevant keywords and high-quality content helps improve its visibility, reaching a broader audience and increasing the likelihood of acquiring new clientele.
Any simple flaw such as a difficult-to-use menu, wrong placement of images, or missing content can cost you that very important sale if you focus on quality and a large part of your revenue if you are after volume. Websites, of course, have to be aesthetically pleasing. But aesthetics are in the eyes of the beholder so using metrics to measure website performance is an easier and more substantiated way to judge the success of your design or redesign project.
Ultimately, exceptional web design is a powerful tool that boosts customer engagement, fosters loyalty, and drives substantial revenue for your business.
Why Caliston for Web Design?
Appeal to your audience
Ongoing optimisation
Full tracking
This number defines success or failure for a website. The higher the conversion rate, the less effort you need to make in generating a large volume of traffic. A website with 15% conversion rate will have 3 times the amount of sales/leads from a website that has a 5% conversion rate.
What We Do
- Competitor Analysis
- Award winning Web Design
- UX Consideration
- Quality focus Web development
- Wireframe & Journey Planning
- CMS migrations
Client Testimonials
Frequently Asked Questions
How long does it take to build a website?
The answer to this question largely depends on the size of the project but for most medium-sized websites the duration is between 3-6 months.
The total duration of the project also depends on your ability to submit text content and image selection, unless otherwise agreed.
Will my website be optimised for search engines?
In most cases, we can guarantee that our designs and content planning will increase your website's traffic in the short, medium and long-term.
If increasing traffic is very important to you, it is highly recommended to follow up your website launch with an SEO campaign.
Are the results measurable?
Before we start the process, we will produce a benchmark report that measures key performance indicators. This is so we can prove to you, how our design can beat the previous design's performance and increase it.
